Episode 67: Isabel Muller Says Choose Fresh & SWTCH

Have you ever been on a camping trip or snowboarding and thought, “I should change my underwear” but didn’t because then you’d have to take off your shoes, outer pants, base layer, etc, etc before you could even get to your underwear?  Great news. Today’s guest, Isabel Muller has solved this problem. Her brand SWTCH created underwear you can switch out at any time without taking off all your layers, so you’re always wearing a fresh pair.  On this episode we talk about where this idea came from, why it personally matters to her and how her business is changing the way we’ll think about underwear forever. All that and so much more!